
Reel

- Client
- La Maison des Travaux, Montpellier agency
- Where
- Montpellier area
- Year
- 2026 →
- What we did
- Editorial planning · Reels & 3D/AI video · Copywriting · Scheduling · Client portal
“A reel per project, every week, approved in one click.
- Editorial planning
- Reels & 3D/AI video
- Copywriting
- Scheduling
- Client portal
01The context
The renovation network's Montpellier agency wanted to post consistently without losing its evenings to it: content that makes people want to start a project, on-brand, with a simple approval loop.
02What we built
- A monthly editorial calendar, captions, hooks and a first comment for every post.
- Renovation reels, including 3D sequences made with Blender and generative AI tools (Higgsfield).
- A private client portal on coal.marketing: one page per month, faithful post previews, calendar export (.ics).
- Scheduling in Meta Business Suite and a monthly review based on Meta data.
03Outcome
- A steady presence since April 2026, no chasing needed.
- The whole month reviewed and approved on one private page.
Next project
Kalao Pizza
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